Godrej strengthens roots in villages with regional ads.

Most fast moving consumer goods (FMCG) companies have a two-pronged strategy to tap rural markets. It comprises launching nano packs and scaling up rural distribution. Godrej Consumer Products Ltd (GCPL) is going a step further by adding a regional advertising component. - ITC hikes prices of two cigarette brands - Index closes below 17,000 - Bhupesh Bhandari: The reign of rural retail">Bhupesh Bhandari: The reign of rural retail - Amway eyeing Rs 1,400 cr revenue - Dabur alleges US firm of infringing on its trademark - HUL launches Pureit Autofill water purifier Says Dalip Sehgal, its MD: “Our regional advertising and publicity (A&P) spends have increased between 50-60 per cent in the first half of FY2010.” At present, the company spends 66 per cent of its total A&P spends on regional advertising. It spends 9 per cent of its total sales on A&P, which has more than doubled to Rs 50.9 crore (Q2 FY2010) from Rs 24.4 crore in Q2 FY2009. stucco contractor

Godrej Consumer Products' net triples.

Godrej Consumer Products Ltd (GCPL), the fast moving consumer goods (FMCG) company, showed a consolidated net profit of Rs 93 crore for the quarter ended September, almost three times the Rs 34.7 crore figure posted in the corresponding quarter last financial year. - Amway plans four Brand Experience Centres in Western India - North East industry to get excise duty breather - Marico net surges 32% to Rs 62 cr - ITC results bode well for FMCG firms - Jyothy Laboratories profit at Rs 14 cr - Dabur Q2 net up 30.7% The personal and household care company also saw its revenue increasing by 65 per cent to Rs 576 crore in the reported quarter, compared with Rs 348.1 crore in the corresponding quarter of last year. On a sequential basis (compared to the trailing quarter), its net profit rose by 32.85 per cent and revenue increased by 31.2 per cent. The results, however, include the results of Godrej Sara Lee, in which it holds a 49 per cent share. currency exchange toronto

Godrej Consumer to renew focus on hair colours for growth.

Godrej Consumer Products Ltd (GCPL) plans to strengthen its hair colour offerings through new launches and variants, in a bid to arrest its dipping market share in this lucrative sgment. - Godrej Consumer: Top class performance - FMCG cos may not enjoy better margins this quarter “One of the major tasks for the year is to re-invigorate our hair colour business and recover market share,” said Adi Godrej, chairman, Godrej Group, in a call with analysts and investors today. The company has a 32.6 per cent market share in this category, but its growth rate here is lower than the 19 per cent market growth rate. The company has a range of products from powders to oil-based liquids, creams and lotions in a range of colours from blacks, burgundy and browns. Plasma cut

Dabur alleges US firm of infringing on its trademark.

FMCG major Dabur has alleged that US-based firm Aveda, which manufactures and sells Ayurvedic cosmetic products, is infringing on the trademark of its skincare range. - Dabur accuses US firm of infringing on its trademark - Dabur appeals against "Pachmola" sale - Dabur India keen on rural penetration in UP - Marico net surges 32% to Rs 62 cr - Dabur Q2 net up 30.7% - No child's play In its petition before the Delhi High Court, Dabur alleged that the US-based firm is infringing on the trademark of its skincare range Uveda, which is also based on the Ayurveda therapy. During the proceedings, senior advocate Abhishek Manu Singhvi alleged that Aveda, which has launched its product in India, is trying to ride on the popularity of its range and sought an injunction from the court against the US-based firm.